Product explainer script

# [Product name: what it does in five words]

## Problem (0–15 seconds)
[Two sentences. Name the person and the thing that goes wrong for them every week.]
What we draw: [That person at their desk with the problem visible: a pile, a clock, a red X.]

## How it works, step one: [verb] (15–35 seconds)
[One sentence on what the user does first. One sentence on what the product does with it.]
What we draw: [A box labeled with step one and an arrow into it. Keep the labels short enough to read.]

## How it works, step two: [verb] (35–55 seconds)
[One sentence on what happens next. Say what the product decides or produces.]
What we draw: [A second box added to the right of the first, connected by an arrow.]

## How it works, step three: [verb] (55–70 seconds)
[One sentence on the result the user gets. Name the format or the place it lands.]
What we draw: [The third box, and the finished three-step diagram held on screen.]

## Proof (70–80 seconds)
[One number or one customer sentence you can back up. If you have neither, say what the pilot showed.]
What we draw: [A before-and-after: two small bars, two clocks, or a checklist with items ticked.]

## Call to action (80–90 seconds)
[One ask with the exact next step: the URL, the button, the trial length.]
What we draw: [The product name and the URL written on the board.]

# Ledgerline: match invoices to payments automatically

## Problem (0–15 seconds)
Every month, Dana at a twelve-person accounting firm opens two spreadsheets: what clients were billed and what actually arrived in the bank. Matching them by hand takes her three days.
What we draw: A woman at a desk between two tall stacks of paper, a wall clock behind her showing late evening.

## How it works, step one: connect (15–35 seconds)
Dana connects the firm's invoicing tool and its bank feed once. Ledgerline pulls every open invoice and every incoming payment into one list.
What we draw: A box labeled Connect with two arrows flowing in, one from an invoice icon and one from a bank icon.

## How it works, step two: match (35–55 seconds)
Ledgerline pairs each payment with the invoice it most likely belongs to, using amount, date, client name and reference, and flags the ones it is not sure about.
What we draw: A second box labeled Match to the right, with invoice and payment cards snapping together in pairs and one pair marked with a question mark.

## How it works, step three: review (55–70 seconds)
Dana reviews only the flagged ones, usually a handful, and exports the reconciled list to the firm's ledger.
What we draw: A third box labeled Review, then the full three-box diagram held on screen with a checkmark on the export arrow.

## Proof (70–80 seconds)
In a pilot with three firms, month-end matching went from three days to one afternoon.
What we draw: Two bars side by side, a tall one labeled 3 days and a short one labeled 1 afternoon.

## Call to action (80–90 seconds)
Try Ledgerline free for 14 days at ledgerline.example. No card needed.
What we draw: The Ledgerline name and URL written on the board, underlined once.